Welcome to Preview Tools

Virtual production solutions used by the biggest names in the art world.

Featured
Virtual video production for the art world
Virtual video production for the art world
Plan and Design Art Fair Displays in 3D
Plan and Design Art Fair Displays in 3D
Plan and Design Exhibitions with Preview Tools
Plan and Design Exhibitions with Preview Tools
Side by side comparison
Side by side comparison

Beautiful visualisations and simple solutions are at the heart of everything we do.

Explore Preview Tools:

At Preview Tools, we are dedicated to providing art galleries, museums and artists with innovative solutions to meet the challenges of the business.

  • The National Gallery London logo
  • The White Cube logo
  • Gilber and George logo
  • Gagosian logo
  • Sotheby's logo
  • Cardi Gallery logo
  • Gurr John's logo

Commission your own ‘Digital Twin’.

We make bespoke 3D replicas of our clients’ gallery spaces.

‘Digital twins’ can be used for exhibition design & planning, digital content production, marketing and sales. Our software is built using the Unreal engine, the most powerful visualisation technology on the market. This future-proofs your investment and guarantees the highest quality images.

Save time and reduce costs.

  • Create your own 3D spaces in seconds.

  • Use your virtual gallery space to visualise exhibitions.

  • Create versatile content simply and easily.

Plan, curate, visualise and share ideas with one purpose-built application.

Real-time technology enables organisations to communicate ideas better, improving collaboration while saving time and money.

Get the best tools for the job.

Use cases

Exhibition Curation

  • Visualise exhibitions in minutes using just still images. Add sculpture, lighting, virtual frames and more.

Direct Sales

  • Save and money getting artwork out of storage. Send customers personalised videos. Increase your sales.

Social Media

  • Enhance the impact of your social media production with dynamic short-form video content.

Storytelling

  • Create marketing content for exhibitions with stills and video. Bring the scene to life with photorealistic scale models.

Gallery Design

  • Redesign your gallery space, change wall colours and add temporary walls. Curate, test, plan, then share with colleagues.

Art Fair Planning

  • Design, visualise and share booth set-up in real-time. Watch 2D plans render automatically into photorealistic 3D spaces.

Harness the power of video.

80%*

Percentage of art collectors who use Instagram to discover new artists.

*(Hiscox Online Art Trade Report)

Make video an integral part of your digital strategy.

Preview is a virtual video production software designed to provide the art world with a simple & cost-effective tool for creating digital content.

Accelerate your online sales.

Online sales now account for over 25% of all art sales globally. Use Preview to create bespoke one-to-one sales videos, social media content and exhibition films.

Testimonials

  • Mark Adams, Gurr Johns (Senior Art Advisor)

    “Working with Preview is a pleasure. Their work has exceeded all our hopes, reproducing the experience of being in a room with a work of art for clients isolated by lockdown. This service has been vital to our business and offers amazing value for money.”

  • Joe La Placa, Cardi Gallery (Director)

    “If you're working in the art business (setting up exhibitions, going to fairs or selling art in any form), Preview is the indispensable tool for planning and visualising.

  • Scott Eaton, Artist

    “Preview is a perfect tool for professionally presenting artwork situated in the context of a gallery or other virtual space. Fast and easy to use, it is an essential visualisation tool for artists looking to preview or elegantly showcase their work on the web.”

  • Flora Fairbairn, Flora Fairbairn & Co. (Director)

    “After more than 20 years of curating exhibitions, Preview has taken hours, if not days off the set-up time required. The software is simple to use and 100% seamless in its delivery. I cannot recommend them more highly to anyone working in the art world - whether museum, gallery, or pop-up exhibition.”

  • Kurt Arrigo, Photographer

    “It really is a no brainer - simply the best way to showcase one’s work.”

  • Dylan Hoglund, Heather James Gallery (Videographer)

    “I would recommend this software. Its applications are many, from corporate to external. Not only does it make great presentations for clients to help buy art, but also for our management to decide how to sell the art. It synthesizes easily with preexisting protocols and content creation processes. It’s also very well presented in the guidebook with an intuitive interface, which is necessary as there’s not much time to learn a complex program while content is actively being created every day. The customer support has also been phenomenal and attentive, I think my favorite part. It almost gives one a collaborative sense.”

  • Kit Mapper / Royal College of Art

    KitMapper used Preview to help with the design and curation process for the incredibly ambitious Royal College of Art's 'SHOW23'. An offsite degree show, with over 1000 exhibitors, held in London's Truman Brewery. We were able to draw up and visualise potential build layouts in minutes, sending through realistic and accurate video flythroughs to stakeholders for approval. This undoubtedly sped the job up and allowed the client to make decisions with far more confidence than would have been possible without it.

    The Preview team were incredibly helpful throughout.

 We are proud members of the Gallery Climate Coalition.

Art transportation and business travel can account for up to 84% of a gallery’s carbon footprint. Preview offers a sustainable alternative to carbon-intensive logistics.