The National Gallery London
Digital Twins, Social Media
In 2021 The National Gallery's digital team first commissioned us to create a digital twin of Room 31 in 2021 along with a series of custom features for their version of Preview Tools.
Since then they have added digital versions of galleries 19, 41, 44 and a series of interconnected rooms in the Sainsbury Wing.
Below is a clip from the Director of Digital Lawrence Chiles and some examples of the work they have published to date using Preview.
Museum Next Digital Summit
Lawrence Chiles the head of digital at the National gallery speaking at Museum Next’s digital summit in May 2023 on their experience using virtual production tools and potential future use cases for the technology.
@nationalgallerylondon Which painting is your favourite? 🖼️ #nationalgallery #arthistory #christmas #snow #fyp #nationalgallerylondon #arttok ♬ Winter-themed orchestra(930677) - nizimo
@nationalgallerylondon Which one is your favourite? ⛲💐🦋 #monet #watergarden #nationalgallery #learnontiktok #impressionist ♬ original sound - National Gallery
“They [3D models] have been an amazing asset!”
— Chris Michaels (Director of Digital, Communications and Technology, National Gallery London)
